It makes sense; Apple would rather you used your iPhone to make contactless payments in stores than the card, while the card is purely provided to also make payments in retail outlets without Apple Pay support.
Users can sign up for a card on their phone and track purchases, check balances and see when their bill is due from the Apple Wallet app. Every time a customer uses Apple Card with Apple Pay, they will receive 2 percent Daily Cash.
Apple Card is slated to arrive this summer.
Purchases are organised by colour-coded categories such as Food and Drinks, Shopping and Entertainment.
Announcing the card, the company CEO Tim Cook said it was designed in cooperation with Goldman Sachs and Mastercard.
Gene Munster and Andrew Murphy, managing partners of venture capital firm Loup Ventures, wrote in a blog yesterday, that Apple Card would be able to deliver a user experience around payments and personal finances that only Apple as a company could make happen. One of the best features of the new gaming service is that it lets users play their chosen games across their Apple devices.
Apple is not planning to reward Apple Card users through a points-based program like some consumer reward programs.
It didn't announce pricing for Apple TV+, perhaps the biggest news of the day, and trotted celebrities on stage to talk about new movies and TV shows instead of showing trailers or revealing a sprawling library capable of challenging Amazon and Netflix.
The company is also bringing the Apple TV app to Mac and a range of smart TVs to reach a larger audience.
Customers can subscribe to Apple TV channels a la carte (in the United States, this includes HBO and Showtime) and watch them in the TV app, with no additional apps, accounts or passwords required.
The company is also releasing the Apple TV app where users can get a subscription for HBO, Showtime, and Starz at a meagre $9.99. The Apple Pay Cash service allows iPhone users to send money to other iPhone users.
"The Apple platform allows me to do what I do in a whole new way", she said, sounding a bit like everyone who had appeared before her.
Apple Arcade is effectively a subscription service for accessing quality iOS games on your iPhone, iPad, Macbook and Apple TV devices. Many articles are already available free online, even for publications that sell online subscriptions. A global team of about 30 correspondents in New York, London, Hong Kong and other major cities provides expert analysis in real time. It will be launched in 100 countries, starting in fall 2019.
But new changes coming to the app will fix this with Apple now hosting all streams, making it more convenient and attractive to use.
Other well-known magazines in the app include The Atlantic and big names from magazine powerhouses Conde Nast and Hearst, including Bon Appetit, Elle, Esquire, The New Yorker, O: The Oprah Magazine, Vanity Fair, Vogue, and Wired.
The Apple Card is no doubt leading us to a safer use of cards for payments. Also Apple Pay Cash will now be called "Apple Cash".