Warning: This article has disturbing content and mentions childrens suicide.
Experts want to emphasize, while the Momo Challenge'may be in the spotlight right now, parents should always be watching what their kids are doing on the internet.
I never tweet about things like this but I think it is absolutely disgusting how someone has been sad enough to create this momo challenge.
Within 48 hours of each other, a 12-year-old girl and a 15-year-old boy took their own lives after playing the game, which they discovered through the Facebook-owned WhatsApp communication tool.
It said: "Light-hearted and fun at the outset, this game experience quickly darkens, absorbing players who are encouraged to perform acts of violence and self-harm through a series of progressively risky tasks". Some of the tasks include self harm, which Momo asks the participant to provide photographic evidence in order to continue the game.
Momo begins with a shadowy controller sending violent images to the victim's mobile phone via the popular messaging app.
A YouTube spokesperson has since addressed the deadly trend, writing, "Our Community Guidelines prohibit harmful and risky challenges, including promoting the Momo challenge, and we remove this content quickly when flagged to us". CBS News did reach out to Link Factory for comment.
But what exactly is the "Momo Challenge" and why do we need to be aware of it?
The "Momo Challenge" is in many people's social media feeds Wednesday in the wake of a report that clips on the child-friendly version of YouTube Kids give kids instructions on how to kill themselves.
Lyn says her son, eight, has become frightened of the dark and of being alone, after images of the creepy Momo avatar popped up on YouTube when he was watching videos.
"The most fundamental piece of advice that I can offer is to speak with your children - let them know that they do not have to deal with any concerns on their own".
"It is a danger and it would be irresponsible for us to disregard it". If you're not aware of what the Momo Challenge is, here's a brief explanation. Now, there have been reports of the scary looking creature appearing in videos such as "Peppa Pig" and "Fortnite". "Please be vigilant with your child using IT, images are very disturbing". The Ash Field Academy in Leicester, England, also tweeted a warning for parents, and Haslingden Primary School in Rossendale, England, shared a similar message on Facebook.
YouTube's full statement: "Our Community Guidelines prohibit harmful and unsafe challenges, including promoting the Momo challenge, and we remove this content quickly when flagged to us".
Police believe hackers are using the "attention-grabbing" game to obtain social media users' personal information. In December 2018, WhatsApp was criticized for failing to stop the spread of child porn in chat groups.