"But I always want to take on challenges, and I am very happy my fans will be able to see me fight at a small cost". De La Hoya told ESPN that in addition to Alvarez, Golden Boy signed an undisclosed deal to promote 10 cards annually on DAZN beginning in 2019.
Golovkin, who was also with HBO, has not agreed a deal with a new US TV network yet and his move could signal how likely he is to have a third fight with Alvarez in the near future.
At 28, Alvarez is one of the most recognizable names in boxing, with a 50-1-2 career record and high-profile victories over Gennady Golovkin, Julio Cesar Chavez Jr., Amir Khan, Miguel Cotto and Shane Mosley, among other top contenders.
Alvarez's new contract is being described as the biggest in sports history by ESPN.
"Being part of this historic deal will require me to prepare myself even more and offer fans even better performances". Last year, Mayweather topped Forbes' annual list of the world's highest-paid athletes by earning $275 million for a one-off bout against UFC star Conor McGregor.
"So I've got to find those fans", Skipper said. HBO and Showtime typically charged $80 per fight, but on DAZN, his two fights per year will be available to those who pay $9.99 per month for the streaming service.
He has just inked the largest contract in sporting history, an 11-fight contract with streaming service DAZN, worth a quite staggering $365 million (just over R5,2 billion).
Whilst Alvarez will still fight under the Golden Boy banner, his connection to DAZN could allow for fights with English fighters signed with Hearn.
"Floyd is going to fight on December 31 and I'm going to fight January 12", Pacquiao said, per The Mirror's Martin Domin.
Whoever he ends up with, at least Alvarez knows now where it can be seen. "DAZN has the ideal platform to make this dream come true, and with the biggest star in the sport at the helm of this journey, I have no doubts that we will succeed in unimaginable ways". It takes me 36 mins or less to make $300 million plus. "Forget about what the price is, the amount of money that we're making".