Apple unveils new premium iPhone XS, health features for watch

Share

From the intriguing new design of the Apple Watch Series 4 to Apple's 2018 iPhone lineup, Apple today set the table for what may very well be the company's most lucrative holiday quarter in history.

As for the iPhoneXR, the price is €879 and it has a 6.1 inch display.

The iPhone XR, the cheapest of the three, is created to appeal to more price-conscious consumers, who have been reluctant to pay for higher-priced iPhones in recent years.

The leak, discovered in new product page listings of the Apple.com sitemap by the site All Things How, appears to confirm the three new phones will be called the iPhone XS, XS Max and iPhone XR. Apple has also added support for Core ML as well as AR Gaming and tracking.

On stage at the company's live event at its Apple Park campus in California, a fourth generation Apple Watch was also announced by the firm.

Ben Wood, chief of research at analyst firm CCS Insight, said Apple's popularity would offset the price for many.

The iPhone XS will cost $1,649 and up, while the iPhone XS Max begins at $1,799, available in 64GB, 256GB and 512GB, and with the choice of space grey, silver, and a new gold finish. There will also be three versions available for the smartphone: a 64GB model, a 128GB model, and a 256GB model. Do note, that the Indian rupee is at its lifetime low.

The iPhone XR starts at $749 United States dollars, which we anticipate translating as £749 and will be available to order from 19 October. In Pakistan, they will be released by the end of September or start of October.

"The iPhone XS Max once again takes Apple into new territory when it comes to price", he said.

Prior to Apple's official unveiling of the iPhone X previous year, many analysts expected its anticipated revamped design to spark a massive upgrade cycle. The iPhone XS and iPhone XS Max are premium smartphones with OLED screen of 5.8-inch and 6.5-inch, respectively. While last year's premium priced iPhone X helped boost the company's smartphone revenue, the stagnating unit sales are holding back the company's overall growth, and have led to declining market share. Both the variants are powered by Apple's latest A12 Bionic SoC, which is touted to be one of the first with a 7nm processor.

The iPhone XS gets 30 minutes more battery life than the X and the XS Max, 1.5 hours more.

That said, Apple does include wired Lightning headphones in the box, as it has every year since it removed the headphone jack. That emboldened the company to aim an even more expensive device at the affluent households that tend to gravitate to its products, especially in the US and Europe.

For starters the Watch Series 4 is thinner, yet despite that it now has a much larger OLED display that nearly reaches to the edge of the device.

Share