The feature will be officially removed from Twitch Prime for new members starting on September 14, though existing subscribers will still be able to enjoy ad-free game streams through October 15.
However, the Twitch Prime program offers one free subscription to a Twitch channel, so users can still get ad-free viewing on a single channel if that creator has enabled that feature. Twitch has also stated that there will also be ad-free options for specific channels who choose to turn the option on.
This comes as Twitch - which lets gamers record and share in-game videos - realizes that advertising is "an important source of support for creators", according to the company's blog post. Instead, Prime members' accounts will be credited $10 for every game they pre-order. Amazon acquired Twitch in 2014. "We want Twitch to remain a place where anyone can enjoy one-of-a-kind interactive entertainment, and ads allow us to continue making Twitch the best place for creators to build communities around the things they love and make money doing it". Monthly or annual subscribers will only start seeing ads come in after their next renewal date, so renewing before September 14 will net you either a month or year of ad-free streaming - even if it only postpones the inevitable. As you might expect a lot of people are unhappy, especially console owners who do not benefit from the free games given away by Twitch as they are all for PC. In place of the incentive the company will hand out a $10 promotional credit when pre-ordering qualifying games. But there's one perk that's about to get the ax: ad-free viewing.
Twitch Prime is still, and will always be, packed with premium benefits you can't get anywhere else. It now offers a $10 store credit bonus on select games under the more general (and free) My Best Buy rewards program. You'll have 60 days to use the promo credit before it expires.