Facebook Received Positive Audit, Despite Cambridge Analytica Data Transfers


The company has acknowledged that it did not sufficiently police how third parties with access to its data, like Mr. Kogan, used the information.

The University of Cambridge has rejected a freedom of information request from WikiTribune related to an internal dispute over the work of the academic who is a key character in the data scandal that has engulfed Facebook, though the university said it recognised there was public interest in the information. Facebook said no "sensitive pieces of information" such as financial passwords were taken, though information about a user's identity and location was available.

A few months later, Facebook learned about Cambridge Analytica's unauthorized possession of its data and demanded that the firm destroy it. In both cases, based on the data collected, the company constructed the psychographic profiles of Facebook users and served voters with highly-targeted advertisements to sway public opinion. As part of the settlement, agreed to in 2011, Facebook would undergo outside audits every two years.

Facebook Chief Executive Mark Zuckerberg appeared for hearings in front of USA lawmakers last week and is now facing pressure from European Union lawmakers to come to Europe and shed light on the data breach involving Cambridge Analytica.

Brands should be careful about jumping on the "dump Facebook" bandwagon as Australians have largely shrugged off privacy concerns raised in the Cambridge Analytica scandal, a market research company claims. Tying that fingerprint to your Facebook account could be a very powerful tool, allowing companies and advertisers to more easily identify you across the internet.

As a whole, Americans are more tolerant of hate speech than others in the world; however, this does not, and should not, permit Facebook to turn a blind eye to the copious amounts of hate speech the Black community, and other vulnerable communities experience on Facebook. Further, the fact that the report is heavily redacted makes it hard for analysts to understand how the conclusion was made.

"Anybody can be taken by this", said Bagnetto, 38, a triathlon coach who lives in Bloomfield, New Jersey, and said he didn't blame whichever of his friends took the quiz for exposing his data.

While Facebook has already started this approach, devoting more resources to this effort would allow for a quicker and more intelligent sweep of bad content.

After first denying that they had mined data from Facebook, Cambridge Analytica officials have now admitted they did. Little did users know that the app would not only define their personality traits but also snatch their and their Facebook friends' personal data without asking.

Guliani also called for Facebook to do more to combat discriminatory advertising. On top of that, Facebook can access information about devices that're connected to the same network you're on.

Before Cambridge Analytica came on the radar after improperly obtaining data of millions of Facebook users, the firm was reportedly working on a digital currency. Sometimes apps that require users to login via Facebook are designed with malicious intentions to collect users' data. But that doesn't include the data Facebook got about you from sources other than yourself.