Facebook is now calling the incident a breach of trust between itself and the people who share their data with it. Others are calling the breach a misuse of users' data - and that's why the story is now gaining more traction.
To make the most of the massive amounts of data Facebook is able to gather from its users, it combines data collected from a user like what page did they most recently like with data from the advertiser themselves about perhaps a loyalty program for members, and with information from a third party.
Facebook chief executive Mark Zuckerberg has repeatedly apologised for the mistakes the company made and has promised to crack down on abuse of the Facebook platform and restrict developers' access to user information.
The social-media giant is under scrutiny for its data-privacy practices following the revelation that Cambridge Analytica scraped data from 50 million Facebook users, which it reportedly used to influence USA elections.
The fallout from the Cambridge Analytica controversy has triggered Facebook to cancel an advertising tool that pulled data from people's backgrounds, like whether you own a home or what products you like to buy.
Go to Settings Activity Log make changes like-undo like, delete post or change privacy settings from public to friends only, etc.
The social-media service has come under fire for obtaining users' data through terms and conditions buried in fine print, and from which it is extremely hard to opt out.
Facebook, which is still struggling with another scandal which involve its handling of personal data, has acknowledged that it had issued logging some users' call and text history data but said it had offered them only when users of the Android operating system had opted in. So instead of having settings spread across almost 20 different screens, they're now accessible from a single place. It also cleared up old settings so it's easily distinguishable for Facebook users for what information can and can't be shared with apps.
In an effort to find out just how much personal information Facebook has on them, many users have turned to the site's archive feature, which permits one to download all content ever uploaded to the site.
The ministry raised five questions for Facebook, including whether the personal data of Indian voters and users has been compromised by Cambridge Analytica or any other downstream entity in any manner, and gave the networking giant a deadline of April 7 to send detailed response.
They were announced ahead of a stringent European Union data law which comes into force in May.
You can manage the information Facebook uses to show you ads.
The proposed changes include even control of advertisements that a Facebook user would like to watch, review posts shared or reacted to searches made on the social media platform. One can also delete anything from their profile or their timeline. These updates are totally about transparency. That is something Facebook said it is making easier.