GMG received a legal letter from Facebook the day before the Observer reported that a company harvested as many as 50m Facebook profiles of U.S. voters for Cambridge Analytica and used them to build a powerful software program to predict and influence choices at the ballot box.
Here's a look at the scandal and what it means. "But it was also a breach of trust between Facebook and the people who share their data with us and expect us to protect it". Fox News reports WhatsApp co-founder Brian Acton, who sold his company to Facebook for $19 billion in 2014, was among those calling for customers to delete their Facebook accounts.
However, Cambridge Analytica says they never used that data.
The edit option also allows you control who on Facebook can see that you use a particular app.
Facebook didn't announce all the new restrictions to the platform today, Zuckerberg told Wired: "There are probably 15 changes that we're making to the platform to further restrict data, and I didn't list them all, because a lot of them are kind of nuanced and hard to explain-so I kind of tried to paint in broad strokes what the issues are, which were first, going forward, making sure developers can't get access to this kind of data".
And the more I read about Cambridge Analytica's harvesting of the private data of more than 50 million Facebook users without their permission, the more stomach-turning I find it that the company celebrated its February 4 anniversary with a self-declared "Friends Day", a day for celebrating friendship.
A spokesman for Leave.EU, Aaron Banks, denied the claim, saying that his group did not receive any data or work from Cambridge Analytica. He says the data firm approached him for the project and assured him that everything he did was legal. However, Mercer ended up partnering with SCL's elections director Alex Nix to create Cambridge Analytica which used SCL's dataset and the lessons it learned in the Cuccinelli race to tweak its model. Special counsel Robert Mueller is scrutinizing the connections between Trump's campaign and Cambridge Analytica. He claims the slogans they developed later became the catchphrases of the Trump campaign, including "drain the swamp" and "build the wall". He said Cambridge handled "all the data, all the analytics, all the targeting" for the campaign.
The news came at a crucial moment for Facebook as it reels from the fallout of Cambridge Analytica data privacy scandal.
Investors fear that Facebook users will start to think twice before posting the latest snapshots of their puppy, or clicking "like" on a news story or movie trailer.
There is also a section in the settings area where you can see what Facebook knows about you. Privacy advocates have asked the Federal Trade Commission to investigate as well. The hashtag #deletefacebook has been trending. Indeed, it should have done that years ago. It's not clear if this is something users will have to proactively search for, as was the case with its tool to inform people who may have been exposed to content produced by the Russian troll army that exploited the platform, or if they will be notified. "But we also made mistakes, there's more to do, and we need to step up and do it", Zuckerberg wrote in a blog post Wednesday.
"This was a major breach of trust. We have a basic responsibility to protect people's data", Zuckerberg said in an interview with CNN, breaking a public silence since the scandal erupted at the weekend.
Facebook has faced growing scrutiny since disclosing last week that it knew Cambridge Analytica had taken users' personal information without their consent.
Facebook suspended Cambridge over allegations that it kept the improperly obtained user data.