It means users scrolling through their home feed will now no longer only see posts from accounts they directly follow alongside the ads.
It seems pretty similar to both the "Following" section, which shows what posts your friends are liking, and the "Search and Explore" section, where you can find photos and videos that you might like from accounts you don't yet follow.
The photo and video sharing network has quietly made its "recommended posts" feature live.
As the name suggests, the new feature will show users Instagram posts that they may like, based on the history. The section will also be clearly labeled so that it's not confused with the normal home feed. However, the recommendations that do not come from accounts a user is actively following may be subject to criticism, something Instagram experienced when they introduced an algorithmic feed a year ago. With the new feature, you can select to follow a particular hashtag, and posts with these hashtags will begin appearing on your timeline.
Since Instagram switched from the chronological feed to the algorithmic one, this is probably one of the biggest changes the platform has down to the way how its feed looks. "You can choose to temporarily hide Recommended for You posts", says the Instagram Help Centre. Earlier this month, the platform launched an update that allows users to follow hashtags.
This new section, entitled "Recommend for You", was spotted while in testing earlier this month, according to Tech Crunch. IM LOOKING AT YOU, @instagram! clear up my feed.
A couple of weeks back, Instagram had added another feature that lets users follow hashtags. ollowing a hashtag is just like following a person. Instagram will then start showing you top posts from that hashtag in your feed and some of the latest stories in your stories bar.