"What we're looking at here is maximum performance, maximum MINI".
However, while The Mini Electric Concept has been designed with emissions-free urban driving in mind, the only thing it has in common with its conceptual companion is the Union Jack flag-inspired tail lamp design.
The GP Concept is markedly wider than the current MINI hatchback, which helps it to look lower, more nimble and athletic, while prominent side skirts, a roof spoiler and emphatic front and rear aprons tick all the boxes associated with high-performance style. It's also likely that some of the Concept's more extreme design elements will be toned down before the next John Cooper Works GP reaches the showroom.
Peter Schwarzenbauer, BMW board member responsible for Mini says this concept aims to encapsulate the emotion captured by these performance Minis.
The body of the vehicle is the most audacious feature with massive carbon fibre fins adorning the panels to ensure optimal airflow and downforce at speed.
Adrian van Hooydonk, BMW Group's senior vice president of design, said: "If you know about MINI, you'll be aware of the brand's long and successful history in motor sport".
The treatment brought to the interior of the latest Mini concept is every bit as hardcore as that applied to its exterior.
Inside, it is stripped out meaning there are no rear seats, carpeting, or even interior panels except for the door cards.
In a hint that future Mini models will provide a more digitally orientated control system, the suspension settings can be altered via a touch sensitive display.
While entry-level MINI Clubman Cooper also picks up new sports seats trimmed in combination leather and cloth. MINI also used carbon fiber to keep the concept's weight in check and retain that essential "go-kart feeling".
There is no official word on the John Cooper Works GP's powertrain as yet. Like the front, the sides feature orange highlights plus the 0059 markings on the fender marks the Mini's birth year of 1959.