The account for Starbucks' pumpkin spice latte says that big news will be coming to the Starbucks Facebook Inc (NASDAQ:FB) on September 1, which is tomorrow. Unofficially, PSL season has started at Starbucks.
After teasing fans for days, Starbucks has begun pouring its extraordinarily popular drink, but not everywhere.
If you're ready to get your hands on a Pumpkin Spice Latte aka PSL, get excited, they're here! As Instagram and Facebook posts pointed out, several people have already walked into their local Starbucks and successfully ordered the drink - even though it hasn't officially been announced, and it shouldn't, technically, be on the menu just yet.
In case you've been living under a rock or don't associate with millennials, the Pumpkin Spice Latte is an espresso-based drink that's served hot or cold, and made with pumpkin spice sauce containing real pumpkin, cinnamon, ginger, clove, nutmeg. "This year, it's expected to arrive as soon as Friday, Sept. 1". In past years, the early launch has been restricted to members of Starbucks' rewards programs or people who participate in an online scavenger hunt.
It is true that some pumpkin spice products are launching earlier than in prior years, in part because new pumpkin spice products are created every year. The PSL has grown a rockstar following, so it would make sense for Starbucks to offer a hint about the re-release of the seasonal drink.
But there's a catch: The doughnut will only be available for one day.