The tech giant has a secret team within its health unit that is looking to bring clinical data, such as detailed lab results and allergy lists, to the iPhone - according to a report from CNBC, citing six people familiar with the team.
A platform like this would require an entirely new cloud-based system to host all that data, and one of CNBC's sources claimed that the Apple team is scouting start-ups in the space for potential acquisitions.
Apple's strong stance on data privacy and security will also likely help the medical industry and individual users to be far more comfortable with their iPhone as a place to store private medical information. The provider has lately held talks with hospitals, developers and other industry groups. Equities research analysts predict that Apple will post $8.94 earnings per share for the current fiscal year. If their efforts showed positive results, then both the medical organisations as well as consumers will have a reason to be happy.
Health experts believe that this problem is often referred to as the interoperability crisis and it really hampers the patients a great deal. "As health care goes digital, the promise has always been to give patients and the doctors they trust full access to their health information", he said. Apple has also hired several top developers involved with the FHIR protocol for exchanging electronic health records. Apple is reportedly already in talks with various hospitals and health IT industry groups to work out the best way to make its vision a reality.
Once that data is inside the iPhone it could easily be shared with third parties.
A number of other large investors have also recently modified their holdings of AAPL.
Apple declined to comment on CNBC's report, and its reps didn't respond to our requests for additional information.
Apple, however, has a good track record for its products and has been building up a high-profile team with hires such as Ricky Bloomfield, a physician and former director of mobile strategy at Duke University, and Mike Evans, who previously led the digital preventive medicine team at Li Ka Shing Knowledge Institute in Toronto.