From a long tracklist to boring songs, many hip-hop fans had begun to turn their back on the "Controlla" rapper. That's why, when OVO was playing everything but "More Life", the internet grew increasingly impatient.
The set totalled 61,302,082 streams in the 24 hours, surging past Divide's 56,727,861 streams on March 3.
Drake also hasn't released a good album since "Nothing Was the Same".
Drake has close links with Apple, having appeared onstage during the launch of Apple Music in June 2015 at the company's Worldwide Developers Conference, and premiering last year's Views album exclusively on the service for its first week. Pictured: Drake on September 23, 2016 in Las Vegas.
There's nothing special here about the boost in listener interest; after all, collaborating with bigger and more mainstream acts has always been a good way for smaller artists, particularly rappers, to get their names out. Really, there's only so many times Drake can try to remake a "Take Care"-sounding track".
Drake could also be referencing "Light Up", their Thank Me Later collaboration, on which Jay Z raps: "Drake, here's how they gon' come at you / With silly rap feuds, trying to distract you / In disguise, in the form of a favor". Drake blustering reveals J. Lo's changed her number on him on "Free Smoke" and quietly laments on it in a more introspective moment "Teenage Fever". United Kingdom rapper Giggs, PARTYNEXTDOOR, Sampha and the long awaited Kanye feature were my personal favorites.
Part of the album's success could be down to Drake's fleeting romance with Jennifer Lopez, which enthralled fans and had the internet awash with rumours. More Life features some of the biggest names in music right now. The playlist's 10th track gives United Kingdom rapper Skepta the stage as he raps over a Nana Rogues beat.
Or maybe Drake becomes a background player, wandering in and out like classic compilations "presented" by labels and artists such as Eminem, Kanye West or Ruff Ryders Entertainment - ventures meant to showcase friends and labelmates.
The newest innovation on More Life marks a culmination of Drake's interest in grime, with features from Skepta and Giggs in addition to Drizzy's own roadman slang.
In a short introduction on Apple Music, the 30-year-old wrote: "They say that we could live forever / At night I pray it's true / I've done so much in my short time / And still there's more to do". That's a reference to the Views song "Grammys", where he first boasted that he was "top five, no debating".